Here is the trend. Last week, flying into Madison, Wisconsin, my seat mate turned out to be a Lands End marketing representative in the business-to-business end of things. He and some friend do an annual golf trip. They go somewhere and play 36 holes every day. For this year, he convinced his friends to come to Albuquerque. They agreed, but reluctantly. They will come the first of April. This man lived in Albuquerque about 15 years ago and wanted to come back and golf. He knew about Paa-Ko and his group will play there.
If I have found—utterly randomly—two groups from the frozen north coming to New Mexico to play golf, there have to be many more. Our tourism people should consider some small advertisements in frozen north golf publications, which I assume exist.
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