Tuesday, October 16, 2012

Political Direct Mail Finally Appears

The lack of direct mail advertising from political candidates has surprised me this fall. We were buried in such solicitations during the primary election.

A piece came today from the Republican Party of New Mexico. Two pages of the four-page 8.5" x 11" item attacked President Obama and Martin Heinrich, candidate for the U.S. Senate. The other two pages were an application for and absentee ballot. As such, the piece doesn't quite count as candidate direct mail.

A further curiosity is that the mailer came to my son (or current resident). He hasn't voted from my house for years. When he registered recently in New Mexico, we simply assumed that he had long since been deleted from the rolls. Just after he registered, a mail item came from the county clerk to my address, not the one where he registered. In between, he was in Colorado, registered there and voted there.

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